GHWB Global Health & Wellbeing Brands

Building health and wellbeing brands for everyday life

GHWB owns and operates consumer brands, combining international FMCG experience with sourcing, product development and distribution capabilities.

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Cultivated green fields stretching towards the horizon

A consumer goods group focused on health and wellbeing

Consumers expect more from everyday food and drink. We build brands that respond to that expectation.

GHWB is a London-based consumer goods group focused on health and wellbeing. We own and operate brands, bringing together sourcing, product development and the commercial expertise to take them into new markets.

Our businesses operate across Europe and the Middle East, supported by sourcing and supply capabilities in Asia, South America and Europe. This structure supports the development of our portfolio and its expansion into new markets.

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Our food and drink brands

Earth’s Finest quinoa served in a fresh salad

Earth’s Finest

Food today, Grown Like Yesterday.

Earth’s Finest is built on the belief that human health is intrinsically linked to the wellbeing of our planet. Its range of organic foods draws on traditional farming and time-tested methods, with ingredients selected for their provenance and natural goodness.

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A woman enjoying coffee beside a café window

LivOn

There’s more to coffee than you think.

LivOn harnesses the goodness of coffee and brings it together with natural ingredients that take it further. The range starts with Specialty coffee, small-batch roasted in Edinburgh, and includes Pure coffees alongside blends with mushrooms and vitamins.

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How we develop and grow our brands

We combine sourcing and product development with brand building and international distribution to support our portfolio from concept through to market.

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Sourcing & supply

Sourcing and supply capabilities in Asia, South America and Europe connect our brands with the ingredients and partners needed to deliver their product propositions.

Product development

We develop food and drink propositions around familiar routines and clear consumer needs, keeping the product at the centre of the brand.

Brand building

International FMCG experience helps shape each brand’s position, identity and commercial proposition, while preserving what makes it distinctive.

International distribution

Our operations across Europe and the Middle East bring market understanding and distribution experience to the brands we own and grow.

London skyline with the Shard, Tower Bridge and the River Thames

Our international operations

Based in London, our businesses operate across Europe and the Middle East, supported by sourcing and supply capabilities in Asia, South America and Europe.

Our board

Our board brings experience in international consumer goods, commercial leadership, strategy and corporate transactions.

Paul Reenan

Paul Reenan

Non-executive Chairman

Over 30 years of international food industry leadership, including 14 years at Thai Union Group. Former President of Thai Union Europe, overseeing John West, King Oscar and RügenFisch, and previously Managing Director of John West and Business Unit Director at Northern Foods.

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Asanka De Silva

Asanka De Silva

Chief Executive Officer

Founder and CEO of GHWB, with more than 25 years of experience in food and drink. Former Managing Director of Edrington India, with global, regional and local marketing leadership roles at The Famous Grouse, John West and Coca-Cola. His work spans international growth, brand strategy and business transformation.

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Paul Jarman-Williams

Paul Jarman-Williams

Non-executive Director

Managing Director of Full Circle Private Office, working with founders and family offices. Brings 15 years of experience in corporate and M&A law at Burness Paull and Dickson Minto, alongside hands-on business management.

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Feda Saimua

Feda Saimua

Non-executive Director

Managing Partner and CEO of Emirates Snack Foods, leading its businesses in the UAE and Oman. Brings over 28 years of FMCG experience, including senior leadership at Transmed UAE and regional customer leadership at Procter & Gamble, with expertise in commercial growth and route-to-market transformation.

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Contact GHWB

We welcome conversations with distributors, retail partners, founders and investors who share our interest in health and wellbeing.

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